… Declares open
46th National Council on Information meeting
AS Nigeria’s
managers of information led by the Minister of Information, Alhaji Lai Mohammed
converged on Asaba to brainstorm on the way forward for the country, Delta
State Governor, Senator Dr. Ifeanyi Okowa has challenged them to go beyond
information dissemination, to embrace the more strategic function of
communication.
Alhaji Lai Mohammed, left, welcomes Governor Ifeanyi Okowa to the NCI. |
According to
Governor Okowa, “as information managers, your first responsibility is to
ensure that information fed to the public is complete, accurate, relevant and
understandable; you must become more scientific in your approach and go beyond
the realm of information dissemination, to embrace the more strategic function
of communication.
Declaring open the
46th meeting of the National Council on Information yesterday (28/10/16) in
Asaba, Governor Okowa reiterated, “communication involves speaking and
listening; it prioritises research and action before speaking, and demands
constant evaluation of our information management strategies.”
While acknowledging
that information is the live wire of any organization, whether public or
private, the governor said, “I believe the Ministries of Information should
serve as sensors of stakeholder and public opinion on and about the policies,
programmes and performance of the government through periodic perception
audits.”
“The intelligence
gathered is very useful in ascertaining the impact and acceptability of
government policies and programmes, as well as helping to gauge the public
mood, and their perception of the government or governor,” the governor said.
A cross section of participants at the NCI. |
Senator Okowa
called for the deployment of valuable assets to the management of information,
disclosing, “when governments suffer from credibility crisis, the problem is
often traceable to improper, inadequate and inefficient information management
that creates a chasm and fuels distrust between the governed and the leaders.”
“In theory, the
Ministry of Information is the officially designated organ of managing and
disseminating government information; it is supposed to be the clearing house
for all government information, but, we have seen situations where heads of
other ministries and political appointees made public pronouncements that
contradicted the official government policy leading to confusion in the minds
of the public and loss of confidence in government’s information machinery,”
Governor Okowa emphasised at the occasion which he also used to call for proper
articulation of “vision for government information management that is clear,
concise and measurable.”
More participants at the NCI. |
Minister of
Information in a keynote address, called for the training and re-training of
media managers to meet with the challenges of information management,
especially in respect to the new media in the 21st century
digital world.
Lai Mohammed and Mr. Patrick Ukah, Delta information Commissioner at the NCI. |
“Cashing in on the
still evolving new information and digital technology will undoubtedly
facilitate our work. The multiplicity, immediacy and pervasiveness of the
platforms of information dissemination mean that we can reach more people much
faster. In other words, the democratization of the technology
of information
dissemination has posed new challenges to us.” he said, adding, “today, anyone
can wake up this morning and decide to become an online newspaper publisher, an
online television station owner, an online radio station operator, a purveyor
of news, photographs and videos using the numerous Social Media platforms like
Facebook, Whatsapp, Skype, Twitter, Instagram and imo, just to mention a few.
They spread whatever information that catches their fancy without engaging in
the rigours of accuracy, fact-checking and fairness imposed by the traditional
media. But there is another problem: They have their own public, and this
public believes whatever information they put out!, the irony is that even your
friends and family believe them more than you; we need to train and re-train
our media personnel to be able to meet the huge challenges of media
management.”
Governor Okowa in group photograph with some NCI participants. |
He continued,
“media managers must up our game by keying into the new information and digital
technology through training and re-training of our personnel, acquisition of
state-of-the art technology as well as deploying uncommon commitment and
passion to what we do. information managers have to be at the forefront of
reshaping our country to the time-tested values of old;”
Earlier, the
Managers of Information led by the Minister of Information, Alhaji Lai Mohammed
also paid a courtesy visit on Governor Okowa in Government House, Asaba.
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